YTB International Company Profile

Executive Team of YTB International
J. Lloyd Tomer, JLT: Founder, Chairman of the Board, Coach
Scott Tomer: Founder, CEO
Kim Sorensen: Founder, President YTB Travel Network

J. Lloyd (Coach) Tomer
During a successful career in business and sales, Lloyd was called to the ministry in the small town of Benton, IL. Of the 44 people who attended that first service on Easter Sunday, 14 were family and friends who came with him. A few years later at the dedication of the new church, over 2000 people were in attendance. In 1980, the year after the death of his wife and ministry partner, Lloyd found himself unemployed with a $10,200 income for the year. In January 1981 he found a company that said if he would build a team to sell their products, they would compensate him in direct proportion to the results. The company was A.L. Williams (now known as Primerica Financial Services) and they kept their promise. 21 years and over $10,000,000 in earnings later, he had an organization that had developed over 250,000 customers. But best of all, his direct reps were all financially independent. Once he accomplished his goals, he sold that business to his son Frank and retired. But he soon discovered he missed the role of Coach and Mentor. In June 2002 JLT committed to lead the YTB International team to the heights he knew it could attain. He’s now mentoring a new group of leaders that he knows will set the standards for excellence and compensation for its leaders in the referral marketing industry. It has been said if you want to become a millionaire, find one who will mentor you and do exactly what they tell you to do. JLT is willing to be your mentor. This is unheard of in the industry!

Scott Tomer
Scott was JLT’s first recruit in A.L. Williams and was given the responsibility of field support and training. The JLT Group grew to over 2 Billion in annual Life Insurance sales and had over 250,000 active customers at the time the business was sold. Scott became a National Sales Director before leaving the company in 1992 to become a Certified Financial Planner.

He and his father have worked together on many projects and YTB International is no different. Their goal is to use what they learned at A.L. Williams and build a great company, one that delivers for 3 groups. First of all the product must be a great value for the customer. Next comes the sales force. They must be compensated in direct proportion to their efforts with NO LIMITS on their INCOMES. And lastly, the company must be profitable so it can deliver the product to the customer and pay the residual income to the sales force. YTB International can only be called a great company when we have stood the test of time and are still delivering for the customer and the sales force 25 years from now.

And that is Scott’s job. To protect the YTB International so it will be here for you and your family for generations to come. After all, our name says it all. This is “YOUR” Travel Biz.com.

Kim Sorensen
Kim had an extensive business background before joining the JLT Group in 1981. He had owned businesses and managed a multi-million dollar complex across from the state capital in Springfield, IL. Kim became a Sr. Vice President with A. L. Williams before making a decision that would benefit both JLT and him.

In 1990, he moved to the St. Louis area to help Lloyd with whatever was needed to grow the business. Kim designed and implemented many programs that are still being used today. He was the one behind the scenes making sure everything went smoothly. Kim is the definition of “Team Player”.

Kim’s fingerprints are everywhere at YTB International. The Business site, Marketing Materials, Operations and the Travel Company have benefited from his leadership. He is also the one who first saw the awesome potential of combining Internet Travel and Referral Marketing with the benefits of being an RTA. His vision helped turn the dream of YTB International into a reality.